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Brand: name, bio & logo

Set the identity customers see at the top of the store — field by field, with quality tips for image and copy.

Brand builds the first face: what does the customer read in the first two seconds? A clear name, a line that explains what you sell, and a sharp image. You can edit all of this later from Content, but a strong start reduces rework.

Fields in detail

Display name
Brand name for customers — may differ from username
Bio
One sentence to a short paragraph: what you offer and for whom
Logo
Clear square image for header/profile
AI generate
Drafts a bio — review tone, prices, and promises before keeping it

Logo tips

  • Prefer a clean background and high contrast
  • Avoid blurry photos or bad screenshots
  • You will reuse the same file in QR, profile, and social

How to write a useful bio

  1. What you sell in one sentence
  2. Where you serve or how pickup/delivery works
  3. Why customers can trust you (optional and honest)
NextBusiness